You may not be an artist or a designer, but sometimes you need to prepare a presentation, and it must be perfect. Presentations are used to visualize your work or idea. The fate of a project often depends on the quality of the presentation, so needless to say that it should be visually appealing, modern, and structured.
Crafting a striking presentation is a demanding process that requires taking into account various aspects, including but not limited to color palettes, animations, photos, pictures, videos, and other visuals. You could also use numbers, graphs, and charts when designing a presentation for investors. In turn, furnishing the presentation with infographics would be excellent for the press.
The choice of elements added to the presentation highly depends on your target audience, so ensure to research your viewers when preparing the material. Below are a few tips to help you craft a beautiful presentation.
1 – Create Structure and Define Content
Before making slides and looking for beautiful illustrations for a presentation, decide on its content.
- Identify the problem you want to offer a solution to. Describe it for the listener based on his pain and anxiety.
- Explain why the audience should hear about this issue at all. How it matters, what the consequences are. Make it simple, concise text with examples and clear structure.
- Describe a solution to this problem based on how your target audience thinks.
- Write an introduction and conclusion. In the introduction, tell about those moments without which the audience will not understand the further story and try to interest them.
- In conclusion, answer potential objections: what other ways of solving the problem exist and how they are better or worse than those proposed by you.
Reread the text: the structure should be clear and understandable, the facts should be consistent. There should be order and logical consistency in the presentation.
For example, if you want to present a product, stick to something like this:
- Product description;
- What consumer problem does the product solve;
- How does it differ from competitors;
- Answers to the main objections of potential customers;
- Conclusion with a call to action.
2 – Use More Illustrations
Scatter the text across the slides and think about where it can be replaced with a picture, video, or diagram. Get rid of the abundance of text, it overloads and complicates perception. Replace text with a diagram, graph, or video, it makes the thought more concise and understandable. Do not use unnecessary elements like headers and footers, especially logos, which you can go without.
Too many elements distract attention and make it difficult to convey information to the audience. The most important phrases can be highlighted in a different and contrasting color to focus attention on them. In order for the slide to accurately convey its message and not scatter attention, but concentrate it, the text should not fill the entire space of the slide. Give it more “space”.
3 – Get Rid of Excess and Limit the Number of Colors
Remove all elements that distract attention. Every uninformative picture should disappear. Avoid using color transitions, shadows, letter animations, or other outdated or distracting elements. Do not use an abundance of color, you can highlight several words or blocks in the diagram with a contrasting color, but not half of the text on the page. Don’t overuse emphasis, headers, and fonts.
Clear tables and lists of unnecessary elements, do not use more than 3 colors in one graphic block so that the audience does not ripple in the eyes. Don’t use too many colors throughout your presentation, 2 or 3 matching colors will suffice. The abundance of color elements will shift attention and confuse the consumer. Remember to contrast the text with the background. Do not use three-dimensional icons and icons in different styles, it’s better to choose icons from one set. They must be linear.
4 – Don’t Use Serif Fonts
It will be difficult for a person without designer skills to find several matching fonts with serifs. We recommend using the following fonts: Arial, Arial Narrow, Arial Black (for titles only), Calibri, Bebas (for titles only), Raleway, Roboto, Helvetica, Circe, Open Sans, Gotham Pro.
In order not to be mistaken with the combination, it is better to use fonts of the same group. For example, Arial for body text and Arial Black for headings. Do not use a too small or too large font, it should be easy to read and understand, but also not flashy oversized.
5 – Use High-Quality Images
Do not use poor-quality images, they irreversibly spoil the impression of the presentation. It is better to do the images yourself or download them from the stock, for example, Flickr, Unsplash, EveryPixel. Use high-resolution images as background, at least 1000 pixels both in height and width. Don’t use stock images with forced smiles and white backgrounds. It looks unnatural. All illustrations should be relevant and convey a certain idea.
Before starting to typeset your presentation, answer the following questions:
- What action do I want to receive from people who hear my presentation?
- What conclusions should they draw?
- How will my presentation help them?
Decide in advance what people should do after they listen to the presentation, and try to guide them to this action with your slides. Combine slides with a single color scheme, they should be in the same style. Use the same set of colors, charts, and tables in the same way. Avoid overly varied shapes and styles.
Ready-made templates in PowerPoint are not relevant and visually cheapen the presentation. This negatively affects the response to the product or solution. VistaCreate with a more user-friendly interface and full support for different fonts will help.
There are many design multi-page templates available, each of which can be customized in its way: change colors, add or remove elements, labels, images. The gallery is constantly being updated, so you can always find something new. You can search for images directly in VistaCreate: there is a search for paid and free photos and the ability to upload your own.