Customer Relationship Management is the full form of CRM which is a technology to manage all the relationships and interactions of your company with the customers.
The main aim of this technology is to develop the relationship of any business which automatically enhances profitability.
CRM technology is estimated to reach about $128.97 billion by the year 2028. If you take the help of any CRM solution then they will help you to focus on the relationship of your organization.
In today’s world, Salesforce is considered to be the best CRM platform. It is a platform that provides flexibility, power, and intelligence that any company needs to drive its productivity. It is a tool that helps in managing sales, contact, and productivity as well. So, it will be best if you choose the right Salesforce consulting partner for your business.
How Can You Choose the Right CRM for Your Business?
This software has evolved into a multi-tiered and sophisticated supporting system in this extra competitive marketplace.
It helps in attracting customers and developing business operations. As it gives lots of benefits now almost 65% of businesses have already adopted CRM services for their businesses.
Choosing the right CRM for your business can be a challenging task, but you have to do proper research and plan to get the most out of your investment. We will discuss some tips that will eventually benefit you to get the right one for you.
- Select the Implementation Carefully
When you are looking for a construction CRM, then you should evaluate both the services and the implementation method.
Theoretically, CRM is an effective alternative but this comes with maintenance expenses. So, you can sign up for a demo before choosing anything to evaluate how well it can interact with your business.
- GDPR feature
The availability of the General Data Protection Regulation or GDPR is an essential function. It helps you to handle all the client data very efficiently.
It is essential to have flexibility in today’s world. Almost 73% of employees have reported that flexibility at their workplace increased their job satisfaction. You can choose Salesforce to have the flexibility in your business.
- Reporting features
The performance of CRM is functional but it is the reporting features that can help you to stand out from the crowd. This particular feature will help you to highlight losses, victories, and areas for development.
Choose Salesforce CRM for Your Business
Salesforce is the most evident CRM tool in the market. Salesforce CRM benefits your business in various ways to reach the expectation of customers. Some of the benefits are:
- Automation Tools
For any business to thrive, customer engagement must be paramount. Above all, it triggers the delayed response and pushes an existing customer to the competitors.
However, with Salesforce, companies do not have to worry about delayed responses. It uses automation tools to initiate instant customer communication via chat on its website.
- Tracking the Customer Activity
In order to gain the loyalty of any customer, a company needs to understand the behavior and details of their customer activity.
Salesforce has a cloud feature and with the help of it any company can track customers’ records along with their backgrounds and contact details. Salesforce CRM benefits you in making practical changes for better performance.
- Data Analytics Tool
Salesforce has data analytic tools which provide help to the company to track the past records of their customers.
It will mainly help them to understand their customers’ needs and expectations. Through this tool, companies can automatically set up a marketing strategy to enhance their customer engagement.
- Customer Assistance
Customer assistance is the most vital part when it comes to satisfying your customer. Salesforce provides an online chat feature so that companies can interact with their customers smoothly. As per the statistics, Salesforce generated almost $21.25 billion in the fiscal year 2021.
- Data Syncing
Everyone must know that a number of social sites allow their users to sync their data from one platform to another.
The Salesforce mobile apps enable access for you to sync your data where your business can combine data from multiple apps in one place.
Salesforce CRM offers this type of flexibility so that your company has time to analyze all the necessary data to become more efficient. So, to begin with, you can take help from Salesforce consulting partner if you are a beginner.
The Pros and Cons of Salesforce
Salesforce constantly introduces the concept of “click-not-code”. Though it tries to simplify its platform by expanding its capabilities almost infinitely to meet the needs of several business vectors, it can be difficult and expensive to operate and maintain the Salesforce CRM.
However, now we will discuss the Salesforce pros and cons which will help you to understand if it is best for your business or not.
Pros of Salesforce
- Customizable Dashboard
The tool’s dashboard will give you a wide range of report widgets when you log in. This mainly allows you to check your company’s performance.
The sales representative of your company can check the real-time summaries of the customers’ data along with other relevant statistics.
- Social Capabilities
The Salesforce CRM benefits you by providing some tools which work as social media feeds like Facebook. It automatically makes it simpler and easier to use for the users.
You can instantly browse news feeds and quickly post status updates as well and can upload files from the dashboard directly.
- Easy-to-navigate Software
It has a simple navigation bar at the top of its window. They are divided into categories like Accounts, Opportunities, Contacts, forecast files, Home, Leads, etc.
Cons of Salesforce
For small business owners, it can be slightly pricier. Though it offers affordable prices for small businesses. But problems will occur when you need to customize the software.
As it is a robust solution, it can be a good choice for small businesses. But, the complexity of this solution is a major drawback. But if a company does not need any complex software, then it is not recommended to them.
Apart from these two disadvantages, three more disadvantages are there. These are Uncontrolled administration, tricky reporting, and issues in technical support.
Salesforce can be beneficial for your company as it gives you access to enhance customer engagement for your business.
So, you can definitely choose Salesforce software for your company. But before choosing the software, think carefully if you really need it or not as it has complex features.
It definitely will do wonder if you opt for this but decide if you really want to invest it or not. However, if you are new in the technical market, you can take help from any Salesforce consulting partner to get a better idea of this.
Saurabh Sharma is a Digital Marketing Executive at Arka Softwares, a leading mobile app & web development company. He has 2 years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest app development technologies.